David Cervelli is an Australian entrepreneur who has been building and training high performance sales teams for more than 10 years. In that time, he’s spent more than $200,000 researching and exploring the simplest, most practical and real-world tools of persuasion and influence which form the foundations of Mass Persuasion.
His mission is to to connect every person in this new generation of business to the real education they need to survive and thrive.
DC is the creator of several global businesses including Discover Coaching where he consults to global market leading brands (Yahoo, Liveperson, Etihad Airways, Sensis, Facebook, RP Data etc), coaching business owners and executives all around the globe in how to build customer connection and brand loyalty in today’s online and offline marketplace.
With contribution as a key value in all of his businesses, David mentors teenagers and young adults at annual “teen” and “tween” camps that he runs (with his sister, Erin) for the not-for-profit organisation HeartKids. David is a Director on the board for HeartKids and all profit-driving training programs are tied to this non-for-profit organisation which aims to improve the lives of children affected with CHD.